Successful SME digitization program gets sequel

The successful program for stimulating digitization in small and medium-sized businesses in the Leiden and Katwijk region is getting a sequel. Key Region Leiden, in cooperation with the province of South Holland, the participating regional municipalities and the regional entrepreneurs’ associations, will again offer the project under the name Digitaliseringwerkt.nl. Entrepreneurs can count on practical support, inspiration and concrete help over the next three years to make their business digitally future-proof. From first steps in online visibility and cyber resilience to applying data, online working and artificial intelligence (AI).

Concrete steps

Since 2021, more than 1,800 entrepreneurs have already been helped with workshops, vouchers and customized advice. Demand continues to grow; meetings are often full and vouchers are quickly sold out. In the next phase, the offering will be expanded to include additional focus on digital marketing, strategy and security as well as in-depth sessions for entrepreneurs who want to get started with advanced technology.

‘Entrepreneurs do not want thick reports but concrete steps that have an effect tomorrow,’ says Willem-Jan Zirkzee, board member of Key Region Leiden and chairman of Ondernemend Leiden. ‘With this offer we really make digitization work for SMEs. The previous project period proved that.’

In de praktijk