From kitchen table to regional publicity

Angela Beresford (pictured wearing Phoebeees T-shirt) started Phoebeees as a creative business at the kitchen table, with a passion for workshops and children’s parties. But like many small business owners, she found that online visibility and attracting customers was a challenge. The webshop was up and running, but how do you make sure people find you and keep coming back? For this she used a voucher of Key Region Leiden, which was presented to her by alderman Romeijn.

With a voucher to digital growth

With the help of a voucher from this program from Key Region Leiden, Angela was able to bring in expertise. Together with marketing agency Danielle Social Marketing from Leiderdorp, she worked on her goals to improve her web shop, use social media strategically and attract more customers in order to increase sales and increase her brand awareness.

That approach quickly paid off: the Phoebeees.com webshop is now visited much more frequently, her social media channels are attracting more followers and interaction, and she is being asked more often for workshops and children’s parties.

Angela says: “Because of the advice, I started tinkering with my webshop and socials more professionally. I have become more visible and especially better known in the area. Right now I’m even working on putting my YouTube channel live – something that was really out of my comfort zone. “

Growth enterprise and local economy

Alderman Herman Romeijn emphasizes that digitization is an important growth opportunity for local entrepreneurs: “By making smart use of digital resources, small businesses can expand their reach and grow their sales. This strengthens not only the entrepreneur himself, but also the local economy. Phoebeees is a great example of how digitization and social media can make a business more well-known regionally. With the right guidance and use of digital tools, the step to growth is closer than ever.”

About Making digitization work for you

Let Digitization Work for You offers entrepreneurs in the region support in cashing in on the opportunities offered by digitization. Entrepreneurs can participate in free workshops, take advantage of free coaching or vouchers of up to €5,000 for projects such as website improvement, cybersecurity and digital customer interaction.