Sign up now for our SME workshops

Through the “Digitalization Works” program, we help entrepreneurs run their businesses in a smarter, more efficient, and more future-proof way. This fall, we’re once again organizing a series of practical workshops where you’ll dive right into topics such as AI, digitalization, process improvement, and business growth. No lengthy theory—just inspiration, concrete tools, and immediately applicable insights that will help you move forward tomorrow. Check out the workshop lineup below and sign up for the sessions that align with your goals.

September 8 | 6:00–8:00 p.m. | PLNT, Leiden | Dominate Local Search Results with AI

How do you ensure that a customer searching for your product or service ends up at your business—and not at your neighbor’s or a big retailer’s? Traditional SEO is complex and time-consuming, but AI is a game-changer. In this hands-on workshop, you’ll learn how to use AI tools (such as ChatGPT) strategically to boost your local visibility. We won’t just look at data; we’ll focus on how AI translates your unique, human story into an irresistible offer that draws customers to your store.

Marjolein Michels from Pink Blueprint attended one of our workshops and found the evening helpful: “I learned a lot; from now on, I’m going to do a few things on LinkedIn very differently.”

September 22 | 3:00–5:00 p.m. | LBSP | SEO & GEO: Getting Found by Google and AI Search (for tech entrepreneurs)

It’s time to take control of your online visibility. Innovative companies often have strong content and solutions, but these aren’t always easy to find online. Especially now that AI search tools like ChatGPT and other AI-driven search interfaces are playing an increasingly important role, the way potential customers and partners find information is changing

September 28 | 6:00–8:00 p.m. | PLNT, Leiden | Design professional marketing visuals

You know you need to post on Instagram, Facebook, or LinkedIn every week, but you don’t have the time to design something great every single time. You keep struggling with basic tools or expensive software you don’t understand. Canva is the solution, and its new AI features (“Magic Studio”) are revolutionary. In this workshop, we’ll show you how AI in Canva helps you turn a simple idea into professional flyers, eye-catching social media posts, or even short videos in no time. More importantly, we’ll teach you how to guide the AI so that the result always feels like your business and aligns with your brand identity. Designing has never been this efficient and authentic.

October 6 | 6:00–8:00 p.m. | PLNT, Leiden | Get More Out of LinkedIn

LinkedIn is an important channel for many entrepreneurs, but it often takes a lot of time to stay visible. In “LinkedIn with AI for Your Business,” you’ll discover how AI can help you create content, build a professional online presence, and strengthen your business network.

Ruben Mulders of Fysiotherapie Ommedijk participated in a previous edition: “My biggest insight? A good name or reputation for your business is important, but people mainly choose the people behind that business. That got me thinking about how we can raise our profile as a team and how we can better share our expertise.”