{"id":4304,"date":"2026-08-24T10:30:00","date_gmt":"2026-08-24T08:30:00","guid":{"rendered":"https:\/\/www.keyregionleiden.nl\/sign-up-now-for-our-sme-workshops\/"},"modified":"2026-08-24T10:30:00","modified_gmt":"2026-08-24T08:30:00","slug":"sign-up-now-for-our-sme-workshops","status":"publish","type":"post","link":"https:\/\/www.keyregionleiden.nl\/en\/sign-up-now-for-our-sme-workshops\/","title":{"rendered":"Sign up now for our SME workshops"},"content":{"rendered":"

Through the \u201cDigitalization Works\u201d program, we help entrepreneurs run their businesses in a smarter, more efficient, and more future-proof way. This fall, we\u2019re once again organizing a series of practical workshops where you\u2019ll dive right into topics such as AI, digitalization, process improvement, and business growth. No lengthy theory\u2014just inspiration, concrete tools, and immediately applicable insights that will help you move forward tomorrow. Check out the workshop lineup below and sign up for the sessions that align with your goals. <\/p>\n

September 8 | 6:00\u20138:00 p.m. | PLNT, Leiden | Dominate Local Search Results with AI<\/b><\/h3>\n

How do you ensure that a customer searching for your product or service ends up at your business\u2014and not at your neighbor\u2019s or a big retailer\u2019s? Traditional SEO is complex and time-consuming, but AI is a game-changer. In this hands-on workshop, you\u2019ll learn how to use AI tools (such as ChatGPT) strategically to boost your local visibility. We won\u2019t just look at data; we\u2019ll focus on how AI translates your unique, human story into an irresistible offer that draws customers to your store. <\/p>\n

Sign up here!<\/a><\/p>\n

Marjolein Michels from Pink Blueprint attended one of our workshops and found the evening helpful: \u201cI learned a lot; from now on, I\u2019m going to do a few things on LinkedIn very differently<\/em>.\u201d<\/em><\/p>\n

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September 22 | 3:00\u20135:00 p.m. | LBSP | SEO & GEO: Getting Found by Google and AI Search (for tech entrepreneurs)<\/b><\/h3>\n

It\u2019s time to take control of your online visibility. Innovative companies often have strong content and solutions, but these aren\u2019t always easy to find online. Especially now that AI search tools like ChatGPT and other AI-driven search interfaces are playing an increasingly important role, the way potential customers and partners find information is changing <\/p>\n

Sign up here!<\/a><\/p>\n

September 28 | 6:00\u20138:00 p.m. | PLNT, Leiden | Design professional marketing visuals<\/b><\/h3>\n

You know you need to post on Instagram, Facebook, or LinkedIn every week, but you don\u2019t have the time to design something great every single time. You keep struggling with basic tools or expensive software you don\u2019t understand. Canva is the solution, and its new AI features (\u201cMagic Studio\u201d) are revolutionary. In this workshop, we\u2019ll show you how AI in Canva helps you turn a simple idea into professional flyers, eye-catching social media posts, or even short videos in no time. More importantly, we\u2019ll teach you how to guide the AI so that the result always feels like your<\/i> business and aligns with your<\/i> brand identity. Designing has never been this efficient and authentic. <\/p>\n

Sign up here!<\/a><\/p>\n

October 6 | 6:00\u20138:00 p.m. | PLNT, Leiden | Get More Out of LinkedIn<\/b><\/h3>\n

LinkedIn is an important channel for many entrepreneurs, but it often takes a lot of time to stay visible. In \u201cLinkedIn with AI for Your Business,\u201d you\u2019ll discover how AI can help you create content, build a professional online presence, and strengthen your business network. <\/p>\n

Sign up here!<\/a><\/p>\n

Ruben Mulders of Fysiotherapie Ommedijk participated in a previous edition: \u201cMy biggest insight? A good name or reputation for your business is important, but people mainly choose the people behind that business. That got me thinking about how we can raise our profile as a team and how we can better share our expertise.\u201d <\/em>\"\"<\/p><\/blockquote>\n

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Through the \u201cDigitalization Works\u201d program, we help entrepreneurs run their businesses in a smarter, more efficient, and more future-proof way….<\/p>\n","protected":false},"author":4,"featured_media":3726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,41],"tags":[],"class_list":["post-4304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitization","category-enterprise"],"acf":[],"yoast_head":"\nSign up now for our SME workshops - Key Region Leiden<\/title>\n<meta name=\"description\" content=\"We\u2019re resuming our SME workshops on digitalization, and there\u2019s another opportunity to apply for a digitalization voucher.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyregionleiden.nl\/en\/sign-up-now-for-our-sme-workshops\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sign up now for our SME workshops - 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