{"id":3202,"date":"2025-09-30T14:20:35","date_gmt":"2025-09-30T12:20:35","guid":{"rendered":"https:\/\/www.keyregionleiden.nl\/good-website-increases-visibility\/"},"modified":"2025-09-30T14:20:35","modified_gmt":"2025-09-30T12:20:35","slug":"good-website-increases-visibility","status":"publish","type":"post","link":"https:\/\/www.keyregionleiden.nl\/en\/good-website-increases-visibility\/","title":{"rendered":"Good website increases visibility"},"content":{"rendered":"<p>A company website is the company&#8217;s online business card. Therefore, it is crucial to keep it up-to-date so that potential customers can immediately see what the company stands for. Using a digitization voucher from Key Region Leiden, Wouter van den Aarsen of Palfinger invested in a new website that not only increases visibility, but also improves security levels and is ready for AI integration.  <\/p>\n<h2>Increased online visibility and ease of use<\/h2>\n<blockquote><p>  &#8220;Our new website is a big step forward,&#8221; says Van den Aarsen. &#8220;We operate in an innovative and technical sector, and our old website did not do justice to that. Thanks to the voucher, we now have a modern, user-friendly site that reflects our identity much better and is also ready for future digital applications such as AI.&#8221; <\/p><\/blockquote>\n<h2>Municipality supports digital growth<\/h2>\n<p>The voucher was presented to Palfinger by Alderman Paul Olthof of the municipality of Zoeterwoude. &#8220;It is great to see that Palfinger is investing in digital visibility and security. The new website is therefore a valuable step towards a future-proof company,&#8221; Olthof said. <\/p>\n<h2>Digitization offers opportunities<\/h2>\n<p>&#8220;Investing in digitalization is essential for the success of entrepreneurs,&#8221; Olthof says. &#8220;As a region, we are happy to contribute to this. With initiatives such as the digitization voucher, we make companies and our municipality stronger and future-oriented.&#8221; <\/p>\n<p>Entrepreneurs who want to work on digitizing their business can apply for a voucher or participate in workshops organized together with business associations. These associations, like the municipality of Zoeterwoude, are project partners in this initiative. <\/p>\n<h2>Apply for a voucher yourself?<\/h2>\n<p>Do you also want to work on digitizing your business? Apply for a voucher from Let digitalization work for you, an initiative of Key Region Leiden. &#8220;In October, the new voucher round will open. Schedule a coaching session now via the website to prepare your application,&#8221; says project leader Dwayne van der Klugt. &#8220;And be quick in October, because gone is gone!&#8221;   <\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-3147\" src=\"https:\/\/www.keyregionleiden.nl\/wp-content\/uploads\/2026\/01\/Voucher-Palfinger-Zoeterwoude-02-480x320.jpg\" alt=\"Voucher Palfinger Zoeterwoude 02\" width=\"494\" height=\"330\" srcset=\"https:\/\/www.keyregionleiden.nl\/wp-content\/uploads\/2026\/01\/Voucher-Palfinger-Zoeterwoude-02-480x320.jpg 480w, https:\/\/www.keyregionleiden.nl\/wp-content\/uploads\/2026\/01\/Voucher-Palfinger-Zoeterwoude-02-1024x683.jpg 1024w, https:\/\/www.keyregionleiden.nl\/wp-content\/uploads\/2026\/01\/Voucher-Palfinger-Zoeterwoude-02-768x512.jpg 768w, https:\/\/www.keyregionleiden.nl\/wp-content\/uploads\/2026\/01\/Voucher-Palfinger-Zoeterwoude-02-1920x1280.jpg 1920w, https:\/\/www.keyregionleiden.nl\/wp-content\/uploads\/2026\/01\/Voucher-Palfinger-Zoeterwoude-02.jpg 2560w\" sizes=\"(max-width: 494px) 100vw, 494px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A company website is the company&#8217;s online business card. Therefore, it is crucial to keep it up-to-date so that potential&#8230;<\/p>\n","protected":false},"author":4,"featured_media":3146,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,41],"tags":[],"class_list":["post-3202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitization","category-enterprise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Good website increases visibility - Key Region Leiden<\/title>\n<meta name=\"description\" content=\"Palfinger Zoeterwoude increases visibility via digitization voucher\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.keyregionleiden.nl\/en\/good-website-increases-visibility\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good website increases visibility - 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